A New Way To Market. . .

We were talking about several things in class one week and then it reminded me of the annoying radio commercial for Verizon of wireless. The commercial starts along the lines of Caitlyn tell me about Verizon. It goes on to ask her about texting her boyfriend who doesn't like to text because he has big fingers, and then you learn her boyfriend and her are on the same plan and are really committed to each other.

Do I normally remember this much and more from commercials? No, never. I usually use the radio as back ground noise. However every time I hear this commercial I tune into it because of my name. When I am near other people and I hear the commercial I will often times state 'ugh I hate this commercial'. They then listen and I explain the beginning part they missed.

I think while the commercial is highly annoying, and maybe not the most effective way to target a large audience it does target a specific audience. When you hear your name you listen. With these future technologies maybe they could insert your name when you listen to certain commercials to be certain to catch your attention. The technique now can be used for common names of the age range they are trying to target. But just thinking of how commercials may soon be tailored to your individual preferences they may even call your name out to grab your attention even if you were just using it as background noise.